The length of the checkout line is very important to shoppers. This can influence the shopping decisions of the almost 40% of shoppers who are not loyal to a single grocery location For Shoppers, the waiting is the hardest part and they are willing to switch stores for faster checkouts. A recent study revealed three of the most crucial factors influencing a shopper’s decision: While the first two — price and location — were a given, the strong showing of checkout experience was a surprise. An even 50% of survey respondents cited checkout experience as “very important” and another 35% cited “important.” According to the report, “While it’s no surprise that customers don’t want to wait in long lines and have slow checkout processes, the extent to which they care might surprise many retailers.
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